IHUZO eBusiness Academy

The Social Media Marketing course is designed to provide participants with a comprehensive understanding of leveraging social media platforms to create effective marketing campaigns and engage with target audiences. By the end of the program, participants will have the skills to plan, execute, and measure successful social media marketing strategies.

Learning Objectives:

Upon completing the program, participants will be able to:

• Understand the fundamentals of social media marketing and its impact.
• Identify and target specific audiences on different social platforms.
• Create engaging content and visuals tailored to each platform.
• Develop and execute social media marketing campaigns.
• Analyze and measure the effectiveness of social media efforts.
• Utilize tools for social media scheduling, monitoring, and reporting.

Target Group:

This course is suitable for individuals interested in expanding their marketing skills, including marketing professionals, entrepreneurs, small business owners, and individuals looking to harness the power of social media for business growth.

What They Will Learn:

Participants will learn to:

• Grasp the core concepts and strategies of social media marketing.
• Develop a social media marketing plan tailored to specific goals.
• Create compelling content and visuals for various social platforms.
• Implement effective advertising campaigns on social media.
• Measure key performance indicators (KPIs) and evaluate campaign success.
• Utilize social media management tools for efficiency.

Certifications 

• Training course certificate