Digital Marketing Course for Beginners Overview:

Program Outcome

The Digital Marketing course for beginners offers a comprehensive introduction to the dynamic field of digital marketing. Participants will gain foundational knowledge and practical skills to create, execute, and measure effective digital marketing campaigns across various platforms. By the end of the program, beginners will be equipped to navigate the digital landscape confidently and contribute to successful online marketing initiatives.


Learning Objectives:

  • Upon completing the program, beginners will be able to:
  • Understand key digital marketing concepts and terminologies.
  • Develop a solid foundation in social media marketing, content creation, and email campaigns.
  • Effectively use tools for SEO, paid advertising, and web analytics.
  • Craft and execute basic digital marketing strategies.
  • Analyze campaign performance and optimize for better results.


Target Group:

This course is tailored for individuals new to the field of digital marketing, including students, recent graduates, entrepreneurs, and professionals looking to expand their skill set in online marketing and communication.


What They Will Learn:

Participants will learn to:

  • Define digital marketing and its importance in the modern business landscape.
  • Create engaging content for social media platforms.
  • Utilize email marketing to engage and nurture leads.
  • Optimize websites for search engines (SEO) and use paid advertising (PPC).
  • Analyze website traffic and user behavior using web analytics tools.


Certifications 

  • Training course certificate


Course curriculum

  • 1

    Digital Marketing

    • social media marketing FOR BEGINNERS